Blur are an English alternative rock band. Formed in London in 89 as Seymour. Blur's debut album Leisure (91) incorporated the sounds of Manchester and shoegazing. Following a stylistic change influenced by English guitar pop groups such as The Kinks, The Beatles and XTC—Blur released Modern Life Is Rubbish (93), Parklife (94) and The Great Escape (95). As a result, the band helped to popularise the Britpop genre and achieved mass popularity in the UK, aided by a famous chart battle with rival band Oasis dubbed "The Battle of Britpop".